Content strategy focuses on the planning, creation, delivery and governance of content. If done successfully, the goal of a content strategy is to develop meaningful, cohesive and sustainable content. Implementing a successful content strategy is often the most challenging part of building a new site. Learning to add content to a site is easy, but planning, creating and managing the delivery and governance of content takes thorough planning. In this article, you will be introduced to best practices at each stage of the implementation process for a successful content strategy:

Planning

The planning stage of implementing a content strategy entails planning your content objectives, doing any research needed to develop the content, brainstorming content ideas, planning how the content will affect your unit, department or program's intended communication goals, and establishing expectations for measuring the success of the content you produce.

Creation

The creation stage entails producing the content that was planned during the planning stage. This includes writing text-based content and producing any media assets that will accompany the text content. 

Delivery

The delivery stage entails initiating the delivery of the content and media assets you produced during the creation stage. Using our web platform, you can add content produced utilizing the best content types and/or block types to meet your content needs. 

Governance

The governance stage is the final stage in the content lifecycle. This stage entails overseeing content on your site to ensure it stays accurate and up-to-date. Additionally, the governance stage entails planning for periodic auditing of content and measuring analytics to ensure content is meeting expectations outlined during the planning stage.

Do you need support?

If you have questions at any point throughout this training, please submit a request to Ag Comm Web Services through this web form.